Write the Music You Love
One of the things I find puzzling when working with a new artist is when they choose to pursue a genre of music they don’t love or aren’t suited to because they feel that’s the only way that they’ll “make it”. In my experience that attitude rarely works and the artist is left with a project that doesn’t reach its intended professional goal nor satisfies them artistically. For a project to be successful there has to be a love and a deep understanding of the genre it’s in. Sounds basic but without those two elements the project is unlikely to be successful. In general the music genre that artists think they can cash in on is some form of pop music. One of the misconceptions that people have that drives me completely nuts is that pop music is easy to do. If that was so we’d all do our one big pop album, make our riches and be free to then pursue the music we really wanted to. Unfortunately this is not the case. I’m a big believer ...