Morph Productions

A question that has come up a lot recently from my clients is whether it is better to release an album all at once or release multiple singles over time. It has been coming up so much recently, that I felt it would be valuable to share some of my insights on the subject.   While most of us have grown up listening to albums and still want to release our music in that format, it's proving not to be very practical in today’s market.  The reasons for this are because of the way we all listen to music now, how much social media has affected our lives, and the way these two things have changed the way the entire music industry operates.  To be clear, when I say “album", I refer to a bunch of songs packaged together, either physically (CD etc) or digitally.   Twenty years ago, recorded music was sold as a physical product. There was a cost to create this product and deliver it to the consumer.  It made sense to package multiple songs onto it in order to be abl...

Well 2014 is finally over and I figured I'd write a year in review to close it off right.  This was my 15th year running my music production company Morph Productions and it was definitely a unique one.  Aside from my regular duties helping lots of indie artists with their music projects I was also put in the position of promoting my own band and seeing a song I co-wrote get released by Sony.  Always great trying new things and developing new opportunities! The beginning of the year had my band, As the City Rumbles Underneath  release their first EP. As I've said in the past one of the reasons I wanted to do this project was to put myself in the position of my clients and learn how to promote an indie project.  Starting from nothing was really daunting but I ended up having a lot of success with my promotion efforts.  The band's music was featured on about 50 blogs, podcasts and internet radio (internet and FM).  I was also able to build our twi...