Morph Productions

I just found out my favourite radio show, Wiretap isn’t going to continue this season after 11 years and I’m pretty heart broken about it.   I used to have CBC on all the time when I wasn’t working in the studio and I still remember the first time I heard it 11 years ago.   I was going into the fridge getting something as I turned the radio on and I heard this weird and funny conversation about someone who was watching their lobby security camera instead of an actual tv channel.   I’m not going to say I fell in love with the show that day but I was intrigued and a seed was planted. It wasn’t long before I was trying to make sure I could tune in every Sunday to hear what was going to happen next.   As time progressed the different personalities started poking out a bit more and I completely fell in love with the show. After 11 years of listening to something you amass so many memories of where you were in life while listening to different episodes.   Here ar...

One of the things I find puzzling when working with a new artist is when they choose to pursue a genre of music they don’t love or aren’t suited to because they feel that’s the only way that they’ll “make it”.   In my experience that attitude rarely works and the artist is left with a project that doesn’t reach its intended professional goal nor satisfies them artistically.   For a project to be successful there has to be a love and a deep understanding of the genre it’s in.   Sounds basic but without those two elements the project is unlikely to be successful. In general the music genre that artists think they can cash in on is some form of pop music.   One of the misconceptions that people have that drives me completely nuts is that pop music is easy to do.   If that was so we’d all do our one big pop album, make our riches and be free to then pursue the music we really wanted to.   Unfortunately this is not the case.    I’m a big believer ...

A question that has come up a lot recently from my clients is whether it is better to release an album all at once or release multiple singles over time. It has been coming up so much recently, that I felt it would be valuable to share some of my insights on the subject.   While most of us have grown up listening to albums and still want to release our music in that format, it's proving not to be very practical in today’s market.  The reasons for this are because of the way we all listen to music now, how much social media has affected our lives, and the way these two things have changed the way the entire music industry operates.  To be clear, when I say “album", I refer to a bunch of songs packaged together, either physically (CD etc) or digitally.   Twenty years ago, recorded music was sold as a physical product. There was a cost to create this product and deliver it to the consumer.  It made sense to package multiple songs onto it in order to be abl...

Well 2014 is finally over and I figured I'd write a year in review to close it off right.  This was my 15th year running my music production company Morph Productions and it was definitely a unique one.  Aside from my regular duties helping lots of indie artists with their music projects I was also put in the position of promoting my own band and seeing a song I co-wrote get released by Sony.  Always great trying new things and developing new opportunities! The beginning of the year had my band, As the City Rumbles Underneath  release their first EP. As I've said in the past one of the reasons I wanted to do this project was to put myself in the position of my clients and learn how to promote an indie project.  Starting from nothing was really daunting but I ended up having a lot of success with my promotion efforts.  The band's music was featured on about 50 blogs, podcasts and internet radio (internet and FM).  I was also able to build our twi...